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Social networking is the top online activity for the average American, with U.S. users spending an average of 37 minutes a day engaging with others online. In the last year alone, the number of social media users has increased by 176 million accounts. Across all networks, people are listening. Is your business or brand taking advantage of all of those open ears? Join Mark and Mat as they discuss ways that small businesses can become more social media savvy with their guest Deidre Breakenridge, CE0 of Pure Performance Communications. A veteran in PR and marketing, she has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, and Blue Star Veteran. She is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012. She is an adjunct professor at New York University (NYU), an online instructor for UMASS at Amherst Journalism Department, and she speaks nationally and internationally on the topics of public relations, marketing, and social media communications. She is a author with a 30-video course on the Fundamentals of Public Relations. Top Rank named her among the 25 Women that Rock Social Media. The Show will broadcast LIVE this Wednesday, June 22nd, at 12 noon MTN / 2:00 pm EST. You can listen in on the road at 646-668-8326 or listen in from your computer. More info at